Byju’s Marketing Strategy
Byju’s was founded by Byju Raveendran & his Wife Divya Gokulnath. Byju’s was founded in year 2011 as The Learning App.
Byju’s Inbound Strategies are very famous
- Brand Ambassador
- Collaboration & Sponsorships
- Bridging the gap between Millennials & Gen Z
- Search Engine Optimisation
- Digital Ads
Inbound marketing is a tactic used to draw clients by producing insightful, worthwhile content that is catered to their needs. It’s a strategy for expanding your company by creating enduring, significant connections with your prospects, clients, and consumers.
One of Byju’s most effective marketing initiatives was to use a brand ambassador. Without a doubt, having an ambassador gives any brand a face, and Shah Rukh Khan served as the brand ambassador for Byju.
Byju’s app advertises itself through partnerships and sponsorships.
Byju created a learning application that provided the Gen Z generation with an excellent learning opportunity.
The company also provides excellent material including animated Disney stories, engaging films, and entertaining instructional activities.
It’s crucial to realise that not every strategy will be effective for every brand. Therefore, brands must conduct thorough market research and competitor analysis to determine the best strategy.
Why is Byju having issues?
Employee costs for the ed-tech giant increased by more than 460% from Rs 420 crores in FY20 to Rs 1,943 crores as a result of Byju’s rapid hiring during the pandemic. The significant losses the company is currently experiencing are the result of costs rising while accounting revenues shrank by 3%.